FRESH. READY TO EAT.
HEALTHY MADE EASY
At Prima Deli, we believe that amazing lunches start with amazing ingredients. That’s why we place such a strong emphasis on freshness, quality, and balance in everything we make. From freshly baked breads and premium meats and cheeses to crisp seasonal produce, every item is carefully chosen to create meals that are as nourishing as they are delicious.
Our range is designed to suit a wide variety of tastes and occasions. Choose from classic sandwiches, hearty subs, wholesome wraps, flavour-packed sushi, and convenient “heat to eat” options — all crafted to deliver maximum flavour with minimum fuss. Whether you’re after something light and refreshing, or filling and satisfying,
We’re proud to offer food that combines the wholesome goodness Kiwis love with the convenience today’s busy lifestyles demand — without ever compromising on freshness or taste.
100% FRESH
You can enjoy Prima Deli products at service stations, supermarkets, airlines, and selected cafés right across New Zealand — making it easy to grab something fresh and satisfying wherever your day takes you. From quick on-the-go lunches to light bites while you travel, our ready-to-eat range is designed to fit seamlessly into busy Kiwi lifestyles.
If you’re interested in stocking Prima Deli, we’d love to work with you. We offer flexible delivery options, competitive pricing, and a wide product range tailored to suit different markets and customer preferences. Our team can provide product information, order forms, and support to make the process simple and efficient.
CATERING
Let Prima Deli take the stress out of catering your next school/sports/community event, lunch, meeting, event, or celebration. Our team can provide packaged products or prepare beautifully presented platters and trays featuring our signature fresh sandwiches, sushi, wraps, and other ready-to-enjoy options from our catering menu. Whether you’re hosting events, colleagues, friends, or family, we’ll make sure the food is as memorable as the occasion.
Because we focus on quality and freshness, all catering orders are prepared to order. A minimum of three weekdays’ notice helps us ensure your food is made with the finest ingredients and delivered at its freshest.
OUR STORY
At Prima Deli, food is family. Since 2000, we’ve been committed to bringing New Zealanders ready-to-eat convenience meals that combine freshness you can trust with quality you can rely on every day.
Prima Deli began with a simple idea: to fill the gap in the market for deli-style, ready-to-eat sandwiches and wholesome foods that taste as good as they look. Built on the back of our very popular Chic-A-Dee brand, from day one Prima Deli has been focused on honest freshness, wholesome goodness, exceptional flavour, and guaranteed food safety — values that continue to guide everything we do.
All of our products are crafted from our purpose-built facilities in Christchurch and Auckland servicing South and North Islands with prime natural ingredients, responsible packaging, stringent quality controls, and high service levels. We believe good food should be effortless, so we design our range to suit the broad Kiwi palate while meeting today’s demand for convenience, safety, quality and price.
Behind the scenes, we continually invest in modern equipment and technology, and innovative processes to ensure every item we make is consistent, safe, and fresh. From seasonal menu updates to swift market response, our team works hard to stay ahead while never compromising on taste.
Our dedicated team is the secret ingredient in every product we make, for you to enjoy.
Over two decades later, Prima Deli has grown into a benchmark name in New Zealand’s ready-to-eat market, trusted by consumers across the country. And as we like to say — the proof is in the eating.